Marc Gough
Founder & CEO, PDF AA Compliance
Dear Reader,
For over a decade, I've been involved in the world of document accessibility. What started as a compliance requirement for a government client evolved into something much more meaningful—a mission to ensure that everyone, regardless of ability, can access the information they need.
The Problem We Lived Every Day
For many years, our team undertook legacy document remediation for large enterprise clients and corporations with both new and legacy PDFs that needed to meet accessibility standards.
We also worked extensively with external remediation providers, coordinating large-scale projects involving hundreds or thousands of pages. Through this experience, we developed an intimate understanding of what works, what doesn't, and where the industry consistently falls short.
The reality was frustrating:
- •Legacy remediation was slow—often taking 30-60 minutes per page for complex documents
- •Costs were prohibitive and high cost per page meant large document libraries became multi-million dollar projects
- •Quality was inconsistent—different remediation specialists produced varying results
- •Turnaround times were measured in weeks, not hours
- •Alt text for images was often generic or missing entirely
Every large organisation we worked with faced the same impossible choice: invest enormous resources in accessibility compliance, or accept the legal and ethical risks of inaccessible documents.
The Challenge and the Opportunity that Drives Us
Our dissatisfaction with the status quo drove us to ask a fundamental question: "What if we could achieve better accessibility outcomes in a fraction of the time, at a fraction of the cost?"
This question sparked a multi-year development journey. We didn't set out to build "just another automated tool"—we set out to fundamentally rethink how document accessibility should work.
Our Approach is Different!
While our specific technology is proprietary, I believe the principles that guide our work are worth sharing. These insights come from years of hands-on experience with what actually matters for accessibility compliance:
1. Context-Aware Image Understanding
Generic alt text like "image" or "photo" helps no one. We realised that meaningful image descriptions require understanding not just what an image contains, but why it's in the document and what information it conveys. A photograph in an annual report serves a different purpose than one in a safety manual—and the alt text should reflect that.
2. Tables Require Semantic Understanding
Screen reader users navigate tables very differently than sighted users. They need to understand relationships between headers and data cells, move row-by-row or column-by-column, and hear context as they navigate. Simply tagging a table isn't enough—the semantic structure must be correct for the table to be truly usable.
3. Complex Visuals Need Extended Descriptions
Charts, infographics, and diagrams often contain critical information that can't be summarised in a brief alt text. We learned that these visuals need two levels of description: a short summary for quick understanding, and a detailed description that captures all the data and relationships for users who need the full picture.
4. Consistency Matters More Than Perfection
In legacy remediation, quality varies based on who does the work and when. We prioritised building systems that produce consistent, predictable results—because organisations need to know what they're getting, every time.
What We've Achieved
After several years of development, testing, and refinement, I'm proud of what PDF AA Compliance has become:
Minutes
Not days or weeks
90%+
Cost reduction vs legacy
100%
Compliance verification
But metrics only tell part of the story. What matters most is that organisations can now make their documents accessible without choosing between quality, speed, and budget. That's the breakthrough we set out to achieve.
Looking Forward: ADA Title II Deadlines
With ADA Title II web accessibility compliance dates now running in 2027 and 2028 for US public entities, many organisations are facing a major document remediation backlog. Legacy document libraries that have accumulated over decades now need to be made accessible, and the traditional approach of legacy remediation simply won't scale to meet this challenge.
We built PDF AA Compliance specifically to help organisations meet this moment. Whether you have hundreds or hundreds of thousands of documents, our platform is designed to deliver compliant, accessible PDFs at the speed and scale the deadline demands.
Our Commitment
Accessibility isn't just a compliance checkbox—it's about ensuring that people with disabilities have equal access to information. Every inaccessible document is a barrier that excludes someone from participating fully in work, education, or civic life.
At PDF AA Compliance, we're committed to removing those barriers at scale. Our goal is simple: make document accessibility so fast, affordable, and reliable that there's no longer any excuse for inaccessible content.
Thank you for taking the time to learn about our journey. If you're facing accessibility challenges with your document library, I'd welcome the opportunity to show you what PDF AA Compliance can do.
Best Regards,
Marc Gough
Founder & CEO, PDF AA Compliance